3 Evergreen Ideas for Content Marketing in 2024
Mar 4th, 2024 by Catalina GrigorievIt's no secret that investing in content marketing can drive brand awareness, increase website traffic, and improve conversions. The problem for many businesses is deciding which blog posts and social media content ideas to create and how often.
Regarding the best content marketing strategies, brainstorming evergreen content ideas remains a top priority.
Why? Evergreen content stays relevant regardless of how much time passes after publishing. You can think of it as guides, blog posts, or articles that never go obsolete with your target audience.
Evergreen content can keep traffic to your website for the long haul. So, if you want to start creating evergreen content today, you've come to the right place.
What is evergreen content?
Evergreen content, much like its botanical namesake, is similar to the evergreen tree—it never loses its green color no matter the season, retaining its vibrancy year-round.
In the realm of digital content, "evergreen" signifies articles, blogs, or other types of resources that continue to be valuable, insightful, and engaging to readers well beyond their initial publication. These pieces are not bound by time constraints; they do not wither with the passage of news cycles or trends. Instead, they provide lasting insights, advice, or knowledge that remains applicable and insightful, whether consumed today or years down the line.
A perfect example of evergreen content is customer stories. In the same vein as case studies, customer reviews, and testimonials, customer stories act as social proof, building trust with prospects. The timeless nature of this content type lies in its ability to foster trust and credibility among prospects, serving as a perpetual asset that continues to reinforce your brand's value and reliability.
Timeless relevance: Social proof, in its essence, possesses an ageless quality that remains perpetually relevant to both potential and existing customers.
Varied applications: Every customer journey is distinct, each narrative shedding light on various facets of Issuu's platform and features.
Diverse voices: A chorus of customer voices offers a robust foundation of credibility, illustrating your product or service's positive impact through many perspectives.
While trending topics might generate a spike in initial interest, evergreen content provides a consistent influx of new readers and potential customers. More importantly, the authentic testimonials embedded within evergreen content are pivotal in guiding those contemplating a purchase towards making an informed, confident decision.
Here are three content ideas to inspire your content marketing strategy in 2024.
1. The Ultimate Guide to Starting a Business
The desire to start a business is timeless. Every year, millions entertain the idea of being their own boss.
A guide on starting a business or understanding the benefits of an LLC can cater to this ever-present audience. Plus, this is a versatile topic that you can write about in many formats.
Guides:
A Step-by-Step Guide to Writing Your Business Plan
Guide to Funding Your Startup: From Bootstrapping to Venture Capital
Listicles:
10 Common Mistakes First-Time Entrepreneurs Make
7 Essential Tools for Every New Business Owner
How-to Articles:
How to Find and Pitch to Investors
How to Conduct Market Research for Your New Business
2. Improving Digital Marketing Strategies with Video Content and Voiceovers
Leveraging the power of video content and voiceovers can significantly amplify your message. This approach is engaging and meets the growing preference for visual and auditory content.
Guides:
A Comprehensive Guide to Creating Engaging Marketing Videos
Understanding the Impact of Voiceovers in Digital Marketing
Listicles:
10 Innovative Video Marketing Strategies for 2024
7 Key Elements of Effective Voiceovers in Marketing
How-to Articles:
How to Choose the Right Voice Actor for Your Marketing Videos
How to Repurpose Written Content into Marketing Videos
3. The Pillars of Ad Tech: Everything You Need to Know About Digital Advertising Technologies
Ad tech is a topic that continually evolves yet maintains its core importance over the years. Incorporating insights on the latest advancements in advertising technology into your content can provide valuable resources for your audience.
Whether discussing real-time bidding, programmatic advertising, or new tracking methodologies, ad tech is a rich vein of evergreen content.
Guides:
A Beginner's Guide to Programmatic Advertising
Understanding Real-Time Bidding and How It's Shaping the Future of Advertising
Listicles:
10 Key Terms Every Ad Tech Professional Should Know
5 Biggest Challenges in Ad Tech and How to Overcome Them
How-to Articles:
How to Navigate Ad Fraud and Ensure Genuine Impressions
How to Use Customer Data Responsibly in Your Ad Campaigns
Takeaway
Evergreen content, by its very nature, remains relevant and valuable over time, consistently attracting traffic to your site on enduring topics. Integrating such timeless content into your publishing strategy is not just beneficial—it's essential for bolstering your SEO and ensuring your content continues to engage audiences long after it's published.
After pinpointing the perfect evergreen content idea for your editorial calendar, you can use Issuu to transform it into an engaging experience, enhancing its accessibility and appeal, and giving it an innovative edge.
Embark on your journey with Issuu and discover how it can amplify your content's lifespan and impact, making each piece a lasting asset to your content marketing and business goals.
Catalina Grigoriev is an ex-law student who switched to the digital marketing lane, currently delving into the depths of SEO and content marketing at Planable.
