For decades, Patagonia has paid what we call our selfimposed Earth Tax: Since 1985, 1 percent of our net sales has been given to nonprofit grassroots environmental groups. That led to more than $100 million in cash donations that go directly to thousands of scrappy, dedicated groups of people around the world fighting to protect their own backyards. Why? Because these seemingly small battles are the most effective way to raise complicated environmental issues in the public mind. You can read all about them in this booklet.