At Patagonia, the buy-more-think less paradigm is something that we’re working to challenge and change. We think it’s important for people to look deeper and ask questions about what they’re buying: What’s it made of? Who made it and were those people treated fairly? Where are the profits going? Will it fall apart or will it last for years? We hope our approach inspires our customers—and other companies—to look beneath the surface whenever they can.